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Our Story

A world rich in music, colour, and culture for our young ones to live in
As parents ourselves, we understand the desire to make our children’s lives as rich and as fulfilling as possible! 
In 2016, we kept this in mind when designing our best-selling Rasa Sayang Sing-and-Record sound book and ended up creating something that educated children through sight and sound while inspiring a love for local Southeast Asian culture.
Fast forward to today, the success of Rasa Sayang has inspired us to create even more immersive children's books that incorporate exciting visuals and catchy sing-along tunes—all touching on topics such as vocabulary, numbers, and cultural lessons.
We want every book we design to be a meaningful addition to any kids' activity, encouraging an early love for reading and singing as they discover the world around them in the most captivating way possible! 
Read, sing, and learn wherever you go!
Children learn best when they’re having fun, and fewer things grab the attention of a child better than a great tune to sing along to. We design all baba baa children’s books to become auditory learning experiences that kids and parents can enjoy always!
Make the most of the early years!
Our children’s books are specially crafted for young ones under six years, with every detail assembled to deliver an experience that is fun and engaging whilst also being beneficial for educational development.