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Welcome To The World of baba baa

As parents committed to fostering creativity and learning, we've expanded from crafting memorable sound books to licensing titles to publishers and offering dynamic digital downloads. Our collection, originally rooted in Southeast Asian content and now diverse and ever-evolving, transforms learning into a joyful adventure. Immerse yourself in a realm where vibrant music, colors, and engaging content converge in personalized posters and educational resources. In this digital content creation journey, baba baa's steadfast commitment to inspiring young minds remains unwavering. Join us as we persist in sparking curiosity and joy across the ever-evolving landscape of fun learning.

Step into a world of inspiration and learning with us.

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Our Founder

“she wanted — the perfect mix of art, music, learning, and Southeast Asian culture”

It all began in 2016, when baba baa’s mommy founder Lee Jiun — then a lawyer working in Hong Kong — was searching high and low for the perfect book for her young son. Despite being gifted tons of children’s books by friends and family, there was none in particular that had what she wanted — the perfect mix of art, music, learning, and Southeast Asian culture. Undeterred, she decided to work towards creating that perfect book herself, collaborating with artists and designers to craft a sound book that contained some of the most Nusantara nursery rhymes along with the art and technology to keep young readers entertained for hours on end.

Our Story

That first book was the Rasa Sayang Sing-and-Record Sound Book, which has since become baba baa’s best-selling title and a book loved by parents and children all around Southeast Asia. Every book released since then has been designed to help parents bond closer with their little ones while also reducing the need for laptops, TVs, and tablets to keep them engaged and mentally stimulated. Every title by baba baa is now meant to be used as a meaningful addition to any child’s activity, and to encourage an early love for reading and singing as they discover the world around them in the most captivating way possible!

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Evolving Creativity

As we reflect on our journey that began in 2016 with the creation of the Rasa Sayang Sing-and-Record Sound Book, a cherished best-seller embraced by parents and children across Southeast Asia, baba baa is ready for a new chapter. Evolving from our roots in crafting engaging sound books, we're excited to explore innovative ways of extending the magic of our stories. While our mediums may change, our commitment to fostering meaningful connections and nurturing a love for learning remains unwavering. Join us as we continue to reimagine the possibilities of storytelling and creativity in this digital age.