Baba

The one who wonders

Baba is curious about everything — but never in a rush.

Baba notices the small things the others walk past: the snail on the step, the sound the rain makes on different roofs, the way Tuesday smells different from Thursday.

Baba loves routine not because it's safe, but because doing the same thing twice is how you spot what changed.

baba baa started in 2014, when our founder went looking for a song book of the Malay nursery rhymes she grew up with — and couldn't find one. So she made it herself.

That first sing-along book grew into a whole little world: four characters who help children learn, play, and grow, and help families stay close to home, wherever they are.

Little moments. Big connections.

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