Ami

The one who goes first.

Ami doesn't wonder — Ami moves.

Toward the puddle, the noise, the door that hasn't been opened yet. Ami plays like it matters, because it does.

Ami is also the one who gets scared first. The brave ones usually are.

baba baa started in 2014, when our founder went looking for a song book of the Malay nursery rhymes she grew up with — and couldn't find one. So she made it herself.

That first sing-along book grew into a whole little world: four characters who help children learn, play, and grow, and help families stay close to home, wherever they are.

Little moments. Big connections.

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